Rooted in the mission of Living Rituals to bring ancient Ayurvedic wisdom into modern life, this project began with foundational brand strategy and visual identity development. I guided the creation of a brand that honors the sacred rhythms of nature and the individual.

From brand discovery through product development, I crafted a cohesive ecosystem that included a visual brand identity, custom illustrations, website design, group programming assets, and a flagship wellness product: the Ayurveda LifestylePlanner.

Inspired by the transformation of daily routines into sacred rituals, the brand design evokes an elevated experience and elemental harmony. The color palette draws from the five elements of Ayurveda—earth, water, fire, air, and ether—creating a sensorial foundation for the brand experience. The logo symbolizes a shape-shifting droplet: from nectar, to water, to flame—echoing the alchemy of Ayurvedic practices and rituals.

Every design decision—from iconography to layout—was infused with intention to support the user’s journey toward alignment, nourishment, and seasonal wisdom. This work reflects the synergy of soulful branding and practical tools that ground clients in their daily rituals.

View The Living Rituals Website

Creative Director, Designer and Illustrator: Caitlin McIntosh